Raising a glass, and raising the bar, for the Texas Spirits Industry

As an event-marketing associate for the award-winning Garrison Brothers Distillery, I was exposed to the world of luxury alcohol marketing. With dozens of brands fighting for space on America’s most popular bars, I was part of the team that worked to set our bourbon apart from the rest.

In addition to managing shipping logistics for distributing our products to guests and influencers, I was also tasked with managing one of our Instagram accounts, which showcased the adventurous spirit of Garrison Brothers customers across America. During this time, I curated content both internally and with industry influencers, showing off our products to legions of followers worldwide.

The result? As of this moment, the engagement rate for this Instagram feed sits at 21%, one of the highest of any accounts in the alcohol sector. While the account is still small, it is growing rapidly, and every posts reflects the GB spirit through its frank, light-hearted look at enjoying life wherever you can.

See examples of posts on the feed below, and check out the full account here.