Making the world’s toughest outdoor brand appeal to a new audience!

As part of an advanced account planning class, my team was tasked with introducing Yeti coolers to an entirely new audience. To do this, we analyzed current market trends and toured the facility, creating the “Cans in, Cans Out” program, which is a conservation effort playing on the fact that Yeti measures its coolers by number of cans. This was based on an effort to reduce cans left behind during beach events by college-aged consumers, who may not have the environmental sensibilities of the hardcore outdoorsman.